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September 14, 2007, Newsletter Issue #80: What's in a Name?
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Tip of the Week
The long or short of it is that your domain name doesn't have to be short. A common misconception when deciding on an available domain name is that brevity is key. Guess what, that's not always the case. Did you know that your domain name can be up to 67 characters long?
The best domain name is one that people can easily commit to memory. So, if your company name is Dynamite Wacky Widgets and Goofy Gadgets, instead of opting to name the domain something obscure like DWWGG.com why not go all out and name it DynamiteWackyWidgetsAndGoofyGadgets.com? The actual name is probably going to be a lot more memorable.
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