Criteria for Domain Appraisal

If you're going to be judged you should look good! Domain name appraisal companies will judge your domain name on a number of criteria: • Extension Value (.com, .net, .org, etc) • Brand Awareness (how recognizable is the domain name?) • Memorability (the shorter the domain name, the better) • Industry Potential (does the domain name have big use in a particular commerce field?) Based on multiple industry metrics, you will receive a domain appraisal for the value of your name based on current market values, similar to other types of property valuations. Be prepared!