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Beware of the leopard with no spots! Domain name investment services are not a regulated industry. However, it is easy to see who provides a solid domain assessment and who does not.
If a company judges your website on a non-uniform list of criteria, or they make guarantees of large sums of money, you can bet they are not a very reliable domain name service and you should steer clear.
*Look for companies that have a good resume of domains they have worked with in the past.