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Unavailable, occupied, engaged…
If domain name availability for a domain you want is, well, unavailable, you will have no choice but to try other variants of the name.
Almost every domain name registration service offers name suggestions based on your keywords of your business. For example, while the name "GreatComputers.Com" might be unavailable, a domain name suggestion service might come back with awesomecomputers.com, great-computers.com and other similar domain names or the same domain is various extensions.
*Experiment with such tools until you find the domain name that fits you best (or try looking in the thesaurus).